31 January Thursday

Istanbul Metropolitan Municipality attends to Madrid-FITUR Tourism Fair

Istanbul Metropolitan Municipality that aimed to transform Istanbul into a magnet in tourism, maintain its international fair impulsive. Directorate of Tourism and Istanbul Tourism Workshop which actualize to first fair of the year in Holland – Utrecht at the beginning of the January, makes second fair of the 2008 in Madrid, capital city of Spain.<br>

Istanbul Metropolitan Municipality attends to Madrid-FITUR Tourism Fair which is organized between 30th January 2008 and 3rd February 2008 in Madrid, capital city of Spain.

Istanbul Metropolitan Municipality which came first in the branches of  the best stand, the best advertisement, and the best materials  of advertisement in the four of eight fairs, introduce Istanbul, reaching 839 thousand 635 people.

It is aimed to advertisement of Istanbul, reaching 817 thousand people with fair workings in 2008.

Istanbul where was visited by 2.5 million tourists in 2004, hosted 6, 5 million tourists in 2007. This rate correspond to 27.65% (about 1/3) of Turkey where was visited by 23 million 341 thousand 74 tourists.

Istanbul Metropolitan Municipality that aimed to transform Istanbul into a magnet in tourism, maintain its international fair impulsive. Directorate of Tourism and Istanbul Tourism Workshop which actualize to first fair of the year in Holland – Utrecht at the beginning of the January, makes second fair of the 2008 in Madrid, capital city of Spain.

Attendance and representation to Madrid FITUR (Feria Internacional de Turismo)
International Tourism from Istanbul:

Madrid Fair in 2997 was organized in total 9.100 m2 area with attendance of 13.190 attendees from 170 countries and fair was visited by 249.260 people in 2007.

Public and Private Sector representatives that display activities in field of tourism. This year, on behalf of Istanbul, Istanbul Metropolitan Municipality Directorate of Tourism, Istanbul Tourism Workshop, T.R Ministry of Tourism and Culture, Provincial Directorate of Culture and Tourism attend.

Also; in coordination of  Istanbul Metropolitan Municipality; The Istanbul Chamber of Industry, The Istanbul Chamber of Commerce, Touristic Hotels and Investors Association Turkey, Union of  Turkey Guide Chamber, The Association of Turkish Travel Agencies, Non Governmental Organization support.

In the fair, Istanbul Metropolitan Municipality is represented by under the presidency of Council First Acting President Ahmet Selamet, Department of Cultural and Social Affairs
Hüseyin Öztürk, Mayor Advisor and Chairman of Tourism Workshop Tülin Ersöz, Kültür Co General Director Nevzat Bayhan and Directorate of Tourism assistant director of Nurgül Yavuz.

Stand of Istanbul Metropolitan Municipality

Taking T.R Ministry of Tourism and Culture  564 m2 areavin the fair, 40 m2 area was allocated. On behalf of Ministry, organization is actualized by information and promotion for consultancy, fair is organized by IFEMA Feria de Madrid.

Performance of Calligraphy, Ebru Arts and demonstrate of Anatolian Civilizations Replicas.

In 40 m2 stand which is opened in Istanbul Madrid FİTUR Tourism Fair, besides visual advertisement materials, distribution of souvenirs which are prepared for visitors, performances of  Ebru Artist Ali Saraç, Calligraphy Artist Mustafa Mukadder Erol are demonstrated., advertisement film of Istanbul are displayed on the two plasma televisions.

Advertisement materials, souvenirs for stand visitors

In order to introduce Istanbul, Istanbul Metropolitan Municipality prepared some advertisement materials, souvenirs for participants and tourism professionals.

In advertisement materials; there are 7 English advertisement brochures, (Museums and Palaces, Art Activities, Religious Buildings, Shopping Centers, Entertainment and Gastronomy, Health Centers, Sport Activities), Istanbul City Map ( English), Istanbul Town map and Guide (English), Advertisement CDs of Istanbul.

Special design T-shirt and bags, silver-plated collar rosette in formation of Tulip, Istanbul collar rosette, blue bead, lure book of all participant institutions and associations and ceramics magnets will give to visitors of Istanbul Stand.

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