19 September Saturday

IMM’s ‘Pay-It-Forward’ Campaign 'Best Practice' Example in Europe

“Askıda Fatura” (Pay-It-Forward) campaign initiated by the Istanbul Metropolitan Municipality (IMM) to support vulnerable groups affected by COVID-19 was presented at the Online Mayors’ Conference: South-East European Local Governments in post COVID-19 Socio-Economic Recovery, organised by the Network of Associations of Local Authorities of South-East Europe (NALAS).

The conference gathered over 140 Mayors, municipal experts, representatives of NALAS member LGAs and international organisations.

The IMM’s “Askıda Fatura” (Pay-It-Forward) campaign was the only best municipal practice which participated from Turkey for the Mayors’ Conference.

Mr. İbrahim Orhan Demir, the Deputy-Secretary General of the IMM and Dr. Naim Erol Özgüner, the Head of IT Department of the IMM attended the online conference held on September 16, 2020.

Istanbul Mayor Ekrem İmamoğlu greeted the participants of the symposium with a short video he sent: “Some 178 000 Istanbulites lost too much of their income to pay their water and natural gas bills. The total amount of their bills, which is 24,500,000 TL was paid by welfare of Istanbulites. As the IMM, we are proud of both our campaign and our people,” - the mayor emphasized.

"Building on our tradition for solidarity and supporting our neighbours in need, we have assisted 60,000 families of Istanbul", said Mr. İbrahim Orhan Demir, Deputy Secretary General of Istanbul Metropolitan Municipality.

Mr. Naim Erol Özgüner, Head of IT Dpt., Istanbul Metropolitan Municipality, added: "Experience, flexibility, knowledge were all very important for managing this unprecedented crisis. But above all-sacrifice".

NALAS collected 40 good municipal practices and selected six of them to be presented at the conference, in three panels/thematic areas: 1) Community mobilisation in dealing with COVID-19, 2) Improving access and opportunities and 3) Support to local economy. Short introductory videos were developed and presented during the conference, describing each of the practices.

- Community mobilisation in dealing with COVID-19 featured the good municipal practices by Istanbul Metropolitan Municipality (IMM) - ‘Pay It Forward’ Campaign.

Pay-It-Forward’ campaign builds upon community’s long-lasting tradition of solidarity, this time initiated by the municipality, to support vulnerable groups affected by COVID-19 and in the same time easing the financial burden of the public utility companies in difficult times.

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